What Is Customer Relationship Management Software

From the outside, customers interacting with a company perceive the business as a single entity, despite often interacting with a number of employees in different roles and departments. CRM is a combination of policies, processes, and strategies implemented by an organisation to unify its customer interactions and provide a means to track customer information. It involves the use of technology in attracting new and profitable customers, while forming tighter bonds with existing ones.

CRM includes many aspects which relate directly to one another:

• Front office operations — Direct interaction with customers, e.g. face to face meetings, phone calls, e-mail, online services etc.
• Back office operations — Operations that ultimately affect the activities of the front office (e.g., billing, maintenance, planning, marketing, advertising, finance, manufacturing, etc.)
• Business relationships — Interaction with other companies and partners, such as suppliers/vendors and retail outlets/distributors, industry networks (lobbying groups, trade associations). This external network supports front and back office activities.
• Analysis — Key CRM data can be analyzed in order to plan target-marketing campaigns, conceive business strategies, and judge the success of CRM activities (e.g., market share, number and types of customers, revenue, profitability).

Why Your Business Needs Swansea CRM Software

Many small Swansea businesses overlook a CRM system as they assume it is something only for larger businesses. However if you are serious about growing your Swansea business, improving customer support, marketing, sales and managing your contacts. Then a CRM system is require.

Features of The CRM System - Swansea

Business Case Study - (Swansea) Online Advertising Company

coming soon...

Why Choose Paragon Computing Technologies (Swansea) as Your CRM Provider

As we are a total solutions provider we can not only provide you with the CRM software, we can run the CRM system along side your website and other systems. If your business does not have any kind of CRM then we can plan, install and train you on a bespoke CRM system.The main advantages of using us for your Swansea CRM system include:

• We make CRM simple and easy to learn (Usually less than 1 day of training required)
• We use free software but don't be fooled by the price tag as our free software contains all the features found in the expensive alternatives such as Microsoft's Dynamics CRM, already saving you around £2000.
• Our CRM system is web based allowing secure access from any computer. laptop, or web enabled device.